If you’ve been paying attention at all for the past few years, you may have noticed that the digital age is here in full force! Technological advances are happening faster than ever, some have created some issues for cyber protection and personal information, but most of them have been in favor of making our lives easier! And a large part of that is due to the increase in ways we can communicate with one another. Whether that communication is from person to person or business to consumer, there’s no denying that it has never been this easy to get in touch with someone, which is great news for your company!
These technological advancements give your company instant access to your customers allowing you to give real time updates and stay in constant contact with them, all while growing your brand along the way! In this new tech savvy world, it can be hard to determine which digital platform is right for you. If you’re not sure which is best, and don’t quite have the time to explore every new advancement under the sun, then allow us to suggest one of the best digital platforms in the game, Social Media!
Social Media, driven by Facebook, is one of the best ways for a brand to grow organically and connect with consumers as well. Using various social media platforms such as Facebook, Instagram, Twitter, and even Snapchat allows you to create a bridge of communication to various groups in your target audience. Depending on the group you’re looking to reach, it’s likely that one of these platforms is a better fit for that demo than another. For example, if you’re looking to reach a younger demographic, say 16-21, it’s likely that your best social media platform is either Instagram or Snapchat as they are primarily made up of users under the age of 30. If you’re looking to reach older adults 65+ Facebook is the best platform for you to share your message. While Facebook has the largest audience overall, and is the best way to blanket all ages and demos, it is still important to have a presence on each of the main social sites. Having a social media account on these different platforms gives you the ability to give your organization a voice, and have your customers really see how you can help them. Posting regular updates allows you to quickly and effectively spread messages to followers of your brand. Inviting your audience to engage with this content will help build loyal followers, and gain exposure to potential users who haven’t yet followed your brand. Being active on these platforms allows you to reach customers instantaneously, and in a world that is as time sensitive as ours, that’s a big deal!
Now that you have an idea of why having a social media presence is as important as it is in growing your business, let’s talk about advertising on these platforms. 43% of digital marketers believe social media is one of their best advertising tactics. Social Media advertising allows you to target your audience based on a number of variables including age, gender, interests, online behavior, and much more. Social Media ads are often placed right in the heart of user’s organic content. So while they’re scrolling through their newsfeed looking at friends’ and families’ posts, your ads will be placed right in the middle of it. This placement allows your sponsored ads to blend seamlessly with the organic posts that your users are already paying very close attention to. Social Media’s highly detailed targeting paired with the discreet placement of social media ads generates some of the best results we’ve seen in media campaigns. So while your company may not be using every platform to reach your targeted audience, we’re sure your target audience has a prominent presence on at least one social platform!
We still might not have flying cars, and we can’t teleport quite yet, there are still plenty of tech takeaways that can be used to grow your business. By using social media through organic and promoted posts, you’re giving your company the opportunity to grow, connect, and engage more easily than ever before.