Seasoned Media Expert Whisler
Joins Target Media as AVP Media
Harrisburg, PA - Target Media and Target Digital has named Kyle Whisler as their new AVP of Media. Whisler will be involved in traditional and digital media efforts while providing strategic planning and insight to the growing firm. In his new role, he will oversee the media team and work with client partners in a number of different markets throughout the country.
Kyle provides years of experience in planning, buying and research to Target Media, as well as firsthand knowledge on a variety of verticals. Before joining the Target team, Whisler began his career with Mentzer Media in Townson, MD and has worked with an array of clients and agencies including MANSI Media, Refuel Media Group, as Vice-President, Media Operations, and most recently with USA Today Network/Gannett.
“Kyle’s knowledge of media is second to none and I have the utmost confidence that he is going to make a tremendous addition to the team in many ways based on his extensive leadership experience in successfully engineering cost-effective, pro-growth business strategies grounded on organizational strategic vision.” said John Bowser, President and CEO of Target Media/Target Digital. “His tactical planning and strategy experience, paired with his forward thinking mentality brings incomparable value to our team during a time when this industry is constantly evolving.” He later added, “Kyle will not only be a key player in taking our company to the next level, but we’re sure his skill set and work ethic will continue to provide bottom-line results for our client partners.”
About Target Media & Target Digital:
Target Media & Target Digital is a leading provider in delivering real-time insights that transform the way leading media agencies and enterprises make marketing decisions. The Target platform enables anonymous audience planning, data centralization and innovative omnichannel cross-device advertising solutions. The company is comprised of industry leading units in the following disciplines: media analysis, research & intelligence, planning and buying in both traditional and digital media environments; brand planning; shopper and retail marketing; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment marketing. Target Media services Fortune Global 500 companies as well as local businesses through its network of experts throughout the world.
We are motivated and inspired to leverage advanced technologies empowering businesses to accelerate growth, strengthen market position and exceed customer’s expectations. Visit us at www.targetmediausa.com
For more information: Karli Truitt, Director of Talent and Development