Target Media Taps Media Veteran Gonzalez for Leadership Role
Harrisburg, PA - Target Media I Target Digital has named Steve Gonzalez to the position of Executive Vice President Administrations & Operations. Gonzalez will oversee all administrative and operations activities for the growing national firm. In his new role, Gonzalez leads Target Media’s operational teams, while contributing to the new business development of the company.
Steve joins Target Media with over 20 years of experience in media buying,
research and planning in both the Washington D.C. and Philadelphia markets. Just prior to Target Media, Steve was Developmental Sales Manager at WPEN 97.5 - The Fanatic. He was also an adjunct professor at Temple University, teaching Advertising Strategy and Positioning. Steve was born and raised in the Bronx, NY and is a graduate of Fordham University.
“Steve’s years of experience in the media industry provides an extraordinary amount of value to our team” said John Bowser, Target Media and Target Digital President & CEO. “His extensive knowledge of the industry paired with his highly successful background in sales will be a driving factor in helping to take Target Media to the next level.” He further added, “His leadership and personality are invaluable assets that will greatly contribute to Target Media’s ability to continuously provide quality results and value for our client partners.”
About Target Media & Target Digital:
Target Media & Target Digital is a leading provider in delivering real-time insights that transform the way leading media agencies and enterprises make marketing decisions. The Target platform enables anonymous audience planning, data centralization and innovative omnichannel cross-device advertising solutions. The company is comprised of industry leading units in the following disciplines: media analysis, research & intelligence, planning and buying in both traditional and digital media environments; brand planning; shopper and retail marketing; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment marketing. Target Media services Fortune Global 500 companies as well as local businesses through its network of experts throughout the world.
We are motivated and inspired to leverage advanced technologies empowering businesses to accelerate growth, strengthen market position and exceed customer’s expectations. Visit us at www.targetmediausa.com
For more information: Karli Truitt, Director of Talent and Development