AR/VR with Blue Design
Aligning You with the Resources You Need
With all of the buzz around AR/VR, Target Media thought it would be a great idea to take a deeper dive into this new marketing channel being integrated into many new campaigns, across every industry. Fortunately for Target Media, discovering Blue Design and establishing a relationship with them was natural and opportune. For over the past 15 years, Blue has been chosen by many global and national brands and clients for their skills in designing for TV, web, mobile, virtual reality, sound experiences, and even more. We are excited to incorporate their work into our client’s campaigns!
Last week, we had the opportunity to open our doors to Blue, and have them come in to demo some of the products they offer. To say the least, we were all blown away from the start with augmented reality business cards! Blue came equipped with the Oculus Rift and the HTC Vive to give us a taste of what type of an experience AR/VR consumers will have when using this technology.
Even though we didn’t want to stop playing with the AR and VR gadgets, we also sat down to discuss some possibilities for our clients, and also talked with Blue about successful projects they have already completed. One example that stuck out to us at Target was a medical supply company who had a problem sticking out to consumers, more specifically at conventions/shows. By using VR headsets they were able to take the consumer out of the busy setting a convention creates, and bring them into a reality where their main focus was on what the company offered. There are many other success stories that we would love to share with you!
Stay tuned for more information regarding Blue Design and AR/VR opportunities in your marketing campaign!