5 SEO Tips for Small Business Owners
So you want more traffic on your website, but you’re not sure how to get it? Don’t worry, you’re not alone! But lucky for you, here are Target Media’s top 5 tips to improve your website’s SEO:
Keywords and Phrases Really are "Key"
SEO is not about getting any old traffic onto your site; it’s about targeting the right kind of traffic. You’ll never get anywhere without first determining the best keywords and phrases for your website. The trick is to understand what your target audience searches when looking for offerings in your industry. In other words, you need to know how people are looking for the products, services and information that you provide. Otherwise, they'll never find your website, or worse, they’ll find one of your competitors!
Understand the Nuts and Bolts
In many cases SEO is done behind the scenes and is rarely even noticed by everyday users. Search engines, like Google and Bing, use mathematical algorithms, to determine which websites provide better results. Link building, both internally (links from your site to others) and externally (links from other sites to yours) can play a role in boosting your overall SEO. By having a basic background knowledge of SEO and how it works, you can help get your website back to the top of the search engine ladder!
Blog to Increase Traffic
Content and consistency are necessary when it comes to successful SEO. The main reason many blogs rank so well is because they are consistently being updated with new content. Regularly using headings, hyperlinks, and key phrases can help improve the blog’s rankings, which in turn can boost your site’s overall ranking. Blogs also have the ability to tag the article with relevant keywords, making it easier for potential subscribers to find your page. A good blog strategy can help provide a better user experience, optimized design, and heighten your search engine visibility.
Develop a Content Strategy
Maintaining a local content strategy takes time, and hard work! But, it’ll pay off once you establish increased trust and brand awareness with consumers. Like all things, you need an effective strategy to truly enhance your content. A few essential steps to take when creating your strategy are to define your target market, create a consistent voice for your company, and publish quality content. Exciting content not only helps your site gain more customers, but also keeps current customers coming back for more. Check out our social media pages for some fun content ideas!
Measure! Measure! Measure!
Measuring your return on investment is arguably the most important part of any SEO strategy. Without data to refer to, you won't know where to improve your approach. At the very least, you should look at which local keywords refer traffic to your website, how many page sessions result in conversion, and the average click through rate. That data is the best way to know whether your local SEO is working or not.