WHAT IS A MEDIA PLAN AND WHY DO YOU NEED ONE?
As a strategic partner and associate member of Brewers of PA, Target Media helps maximize the impact of your paid advertising by pairing the right message with the right outlet at the right time. Our media relationships help stretch your ad budget further and increase engagement with your target audience.
The advertising media market has never been more exciting and dynamic. Your media plan needs to be diverse and appeal to the audience that is consuming it, with each media outlet having a different type of customer.
Just like creating your latest brew, Target Media will research and develop a crafted media plan for you.
WHAT WE CAN DO FOR YOU
GLOBAL RESEARCH, PLANNING & BUYING FOR ALL MARKETING PLATFORMS
In order to create the correct media mix that provides value to your company we start with Brand Planning and Market Research. We will work with you to create a media plan that will use your advertising dollars in the most effective way possible. Next, we look beyond just the normal advertising, using new technologies and our partnerships to support local, regional and national causes for example. Video is no longer just for TV. OTT (Over The Top) is a cost effective way to get your brand message to your potential customers.
BE SEEN. BE HEARD. BE REMEMBERED.
ACROSS THE TOP MEDIA CHANNELS AND PLATFORMS OUT THERE
Director of Marketing
Target Media, I believe, are largely responsible for the dramatic increase in traffic to our properties, steadily staying at 96% over the last two and a half years, resulting in bottom line profits for the business. They are extremely easy to work with, think creatively, and effectively communicate ideas. They have the “Midas touch”, and innovative go-to expert spirit to activate the most challenging projects and have proven their commitment time and time again.
Sales & Communications Director
From the beginning planning stages through the end-of year review, Target Media continues to be forward thinking, always willing to suggest new avenues to build our brands and are attentive to any needs throughout the process. Their knowledge of our events and our audience demographics, along with their attention to detail, have aided in our continued event successes.