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April 20, 2018

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February 10, 2017

Utilizing a Pathos Appeal in Commercial Marketing

We are all emotional people – whether we care to admit it or not. Society as a whole gathers around shared emotions that are sparked by anything from a cute cat video being virally shared on Facebook to a thought-provoki...

November 18, 2016

We’ve had the evolution of dance, the evolution of superhero outfits, and now we have the evolution of TV! 

Whether you’re in advertising or not, we can all agree on one thing - Television advertising is not what it used to be! Thanks to the technology fueled world we l...

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